2/19/2023 0 Comments Just checking in with you![]() ![]() For this to happen, WE need to solve for THEIR needs, not OURS. What WE want from our prospect is for them to do business with US today, refer US to their network and do business with US again next year. When we send the "Just Checking In" email, we are focusing on what WE want from our prospect. It focuses on what the rep wants, does not contribute value to the prospect and is not solving for the prospect's needs.Īs HubSpot’s VP of sales, Peter Caputa, states, "our prospects must believe that we care about them, their challenges and their goals, before they'll be interested in hearing about us." Throughout the sales process we need to explore the prospects' goals and challenges so that when we talk about our value add, it is in line with their needs. The problem with this follow-up strategy is that it is selfish. This email can be used at any time during the sales process after your initial connect in order to re-engage a prospect. The purpose of this email is to get in front of your prospect and say, "Hey, I'm still here! Update me on how interested you are in doing business together". The "Just Checking In" aka "Checking-In" email is used by a sales rep who is looking to get in touch with a prospect prior to a booked phone call, or when there is no future call scheduled on your prospect's calendar. Do you have 10 minutes this afternoon to speak? I know you said you were set with your current vendor of marshmallow Peeps, but I wanted to see if you were satisfied with their dleivery schedule and methods. ![]() Just wanted to check-in and see if there is anything further that I can help you with. If you are in sales, you have most likely sent the following email (names have been changed to protect the innocent): The "Just Checking In" Email ![]() Whatever you do, do not send a "Just Checking In" email. We threw around a few ideas and quickly came to our first conclusion. He was preparing to reach out to the prospect, but was having difficulty phrasing an email that was not so saccharine. Nate, one of my partners at our marketing agency, was looking to engage a prospect with whom he did not have a follow-up call set. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |